1774 - The First Handwriting Robot
Ironically René Descartes’ “I think therefore I am” sentence was already jotted down 250 years ago by a mechanical android, respectively “writer automaton”.
The Beginning: The Writer automaton of Pierre Jaquet-Droz
Actually designed to look like a boy, “the writer” was created by Swiss-born watchmaker Pierre Jaquet-Droz in 1744. It was a complex mechanical masterpiece and it still works today. But such machines served primarily for entertainment purposes. This writing machine couldn’t think, but it was a cause for thought:
Would machines one day also be able to reason like humans?
In the meantime Computers and computer science has become an integral part of our lives. Computers play chess, talk to us, sort mail, some even write poetry. Computer algorithms — a.k.a. algobots — are managing up to 80% of all trades on global stock markets or even actively managing financial portfolios. But one thing was missing: The human handwriting. The writing system 1.0, cursive on paper which resulted from the movement of the quill, remained a blank spot on the map of digitalization, as a derivative of the rather playfull androids from Pierre Jaquet-Droz.
Handwriting and the digital age
The advent of the keyboard and all the texting on all those devices has caused many people to neglect their penmanship over the last 30 years. Not only „digital natives“ rarely grab a pen and paper nowadays, but as texting has made (snail mail) letters essentially obsolete, the gift of phyiscal mail is treasured. Somebody who endears himself to its friends/customers by sending them handwritten snail mail certainly stands out from the constant stream of electronic junk mail.
Robots aren’t able to think yet, but they are able to master our handwritings and can put them authentically on paper with ball-pen and fountain pen. Day and night, seven days a week without getting tired; whether they are writing an individual postcard or a handwritten direct mail campaign with 50.000 authentic postcards.
The recipients will be surprised and delighted, because they immediately understand the value of a written message instead of a simple printed mass mail.
Handwritten Direct Mail: Surprise & Delight
90% Open Rate
10-40% Response Rate
An Open API For Handwritten Notes
Technology makes our lives easier. Today it is even possible to combine technology with authentic handwriting. As a personal, human means of communication, the emotional effect of handwriting is a much sought after thing in certain industries.
And what would be more obvious than a seamless integration of such solutions in already existing CRM and helpdesk systems?
Thanks to Pensaki’s open API (Application Programming Interface), this is now possible for the first time. The result is always something handwritten that will surprise and delight its recipients, especially when the sender reveals who actually has wielded the pen.
At the same time a lot of room for creative experiments remains, because the content is totally up to the sender: It can be a simple message from the Facebook wall, instructions for live role playing, a love letter or simply a thank you message.
Dear Pensaki Team, I was very amazed by the quality of the handwritten cards and more importantly, the recipients were very happy about them. The quality of the handwriting, stationery and shipping can only be rated with five stars. Thank you very much
…so cool !
The Pensaki service is very good, very friendly support, all tailor-made request were taken into account. Lightning fast processing time and shipping.
We had never expected such a good response rate! Thank you very much…
Good communication, perfect support – clear recommendation!
Everything worked out perfectly! The customer was completely satisfied again! Thank you for the smooth collaboration, your patience and great support!
… we are really excited about how perfect and real the handwriting looks!
"But these letters were actually written by hand, right? I thought you'd generate letters automatically with robots?"