Personalization: Creating effective handwritten sales campaigns

With Pensaki You Can Personalize Every Letter 100%

Personalization matters, this is especially true for bespoke handwritten notes and letters. Successful campaigns convince the recipients always also on the content level, i.e. the unique elegance of a handwritten communication can also be spared if the content is irrelevant for your audience. Learn here more about the general success factors of handwritten lead generation campaigns.

In this context the level of personalization of your message is very important, i.e. the personalization should not end at the salutation line. Here you can learn how to leverage the power of tailor-made personalizations by using special segments as placeholders within your text.

With Pensaki every letter can be 100% personalized!

With Pensaki you have 3 personalization options

  • 1. Write completely personalized letters

    With you can send completely personalized letters and conveniently collect them in your shopping cart. At the end you simply complete your order.

  • 2. Using the standard mail merge function with only the salutation lines

    Obviously the personalization of the salutation lines (Dear Sue, Dear John etc.) as well as the postal address is a standard function of all Pensaki handwritten formats. To do this, simply select the “mail merge” function. Salutations and addresses are imported after the text entry.

  • 3. Using the standard mail merge function with the salutation lines plus personalization segments

    In addition to the salutation line, you can personalize the content by using additional segments. It is also possible to personalize lines completely this way, i.e. the content of the lines is imported.

Step 1: Using the standard mail merge function to send bulk letters

All explanations about the overall process can be found here. On this page we focus exclusively on the topic of personalization of content.

Step 2: Enter text in the mail merge editor with {{segments}}

In this example the the following four segments have been built into the text: {{segment1}} , {{segment2}}}, {{{segment3}} and {{segment4}}}.  The segments must be marked with these two brackets at the beginning and end. The personal form of address (line 1) is imported independently later.

By the way, you can also use these segments in the sender details of the envelope. That way, every envelope can have a different sender name.

Handgeschriebene Briefe lassen sich bei Pensaki 100% personalisieren

Line 1: Placeholder for the salutation line
Line 2: Many thanks for you your purchase of
Line 3: {{{segment1}}}. I hope you like the
Line 4: quality. Please let me know if
Line 5: {{{segment2}}} or {{{segment3}}.
line 6: kind regard from Heidelberg,
line 7: Yours {{{segment4}}

Important: the name of the segments in the text and in the XLS file must be identical, e.g. segment2 and {{segment2}} and not e.g. segment2 (in XLS) and {{segment2}}} in the text.

Step 3: Prepare data import including personalization segments

The usage of the provided Pensaki import templates is mandatory

The personal salutation can be found in column G. The four segments are in columns H, I, J and K. Please do not change the names, as the names must be identical to the values in the brackets in the text.

Handgeschriebene Briefe lassen sich bei Pensaki 100% personalisieren

e.g. {{{segment3}}} refers to the whole line, i.e. the values in the table can be max. 58 characters long. At {{{segment1}}}, on the other hand, a maximum of 27 characters is possible, since one more period is written after that. Excess lengths are automatically cut off.